Prostituting Women’s Bodies
This article was first published in the print edition of Manushi Journal. (Issue-3, Jul-Aug 1979)
“STOP for Duco!” the ad proclaims but walking past the shop window, it is the woman’s big bursting bosom which compels you to stop and have a look at her. Only as the eye ‘fondly’ moves downwards from the bosom, does one notice the paint tin. But sure enough, the message is bound to stay in mind, considering the hard-hitting association of this buxom woman with Duco paints. This is perhaps one of the more blatant examples of how women’s bodies are being used as sex-objects to capture the eyes and mind of the buyer, and through him, capture the market…